Business Partners at Work

innovad expands the traditional Business Model Canvas Methodology with the Digital Focus and its components.


The Digital Business Model Canvas embeds all necessary business functions and sections into the analysis. The Digital Vision represents the primary outcome as the foundation for the Digital Business Transformation.


The Digital Business Model Canvas Methodology covers nine segments:

  • Digital Expansion of Customer Segments

  • Value Proposition and Connected Products

  • Channels and  Digital Outreach

  • Customer Relationships and Digital Stickiness

  • Revenue Streams from Online and Web-services 

  • Key Resources and Engaged Teams

  • Key Activities, Focus Areas, and Project/Program Management

  • Key Partners and Global Networks

  • Cost Structure and Focus on Margin

Digital Business Model Canvas