Simplification Strategies for the Digital Enterprise

by Andreas Graesser

The Book

"The Transformers - Simplification Strategies for Digital Enterprises" takes the reader on a journey through the digital world in times when economic conditions force companies to manage their bottom-line rigorously. Despite these conditions, digitization is in full swing. Simplified digital strategies can create competitive advantages for companies' futures, shielding them from potential threats. Published right in time, the book The Transformers shows how companies can immediately save cost with data transformation at the push of a button, and, at the same time, accelerate their digitization journeys. It will empower them to drive end-to-end information management of the digital core successfully.

The book aims at business leaders and the entire C-suite management. Additionally, all responsible decision-makers who lead digital transformation projects or are in the middle of its preparations will benefit from its content. While the book explains the value of a data management platform in general terms, transformational leaders, especially within the SAP world, will pull great benefit from the many examples of digital business transformation provided.

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The Author

"The Transformers - Simplification Strategies for Digital Enterprises" is Graesser's second book, targeting the business management people with the primary intent to educate the business communities on data as the new oil of the 21st century. Already in 2019, he published his first book, "Run IT," laying out the details of the Five Pitfalls of Software Implementation.

Graesser founded his start-up company innovad LLC in 2017. He specializes in Digital Business Transformation services across many industries. Working with his clients to invent and implement usage scenarios for Artificial Intelligence and Machine Learning, Graesser empowers the business leaders to create and manifest their digital visions needed for their business transformation journeys. 

Before his entrepreneurial endeavor, Graesser served as Senior Executive for more than 21 years at SAP America, where he managed hundreds of highly complex transformational customer programs in North America, Latin America, Europe, and Asia.

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